GET – Behavioural Science Basics
£70
This course provides an in-depth look at how behavioural science principles and the practice of “choice architecture” can be leveraged to drive sustainable growth. Students will learn how to analyse behaviour patterns and design smart nudges that influence user decision-making in a desired direction.
By understanding core concepts like cognitive biases, heuristics, and nudge theory, entrepreneurs and growth professionals will gain the ability to craft more persuasive and effective user experiences, product features, messaging, and marketing strategies. The course explores real-world case studies from companies that have successfully applied behavioural science to supercharge growth.
By the end of this course, students will have a robust behavioral science toolkit to ethically “nudge” users toward desired actions. They’ll learn how to design motivating choice environments that feel natural and benefit both the user and business goals.
Ideal for: Founders, growth marketers, product managers, UX designers, behavioural researchers and anyone looking to apply psychology for strategic growth.
