Individuals from any African country may apply directly. It’s designed to empower you to execute in one key Growth function, at professional levels. Note that classes are run in English and in the WAT timezone.
GTAP Lite is perfect for freelance digital marketers, product managers, university graduates, sales people, employed and unemployed youth with digital marketing, product design or sales knowledge and/or experience.
- Growth Marketing or Product Growth (depending on chosen stream)
- Behavioural Science & Choice Architecture
- Analytics & Growth Infrastructure Stacks (incl’ AI use cases)
- Growth Ops, Process Optimisation & more
PROGRAMME STRUCTURE
FULL CURRICULUM (Growth Marketing Stream)
Growth Fundamentals
- Defining Growth : What it’s not
- Defining Growth : So what exactly is growth?
- Case Study: How I drove growth at Jumia
- Exercise
Growth Frameworks
- The Funnel framework
- Audience definition framework
- alGROwithm’s COP™ framework
Growth Infrastructure
- Growth Infrastructure Overview
- Analytics Infrastructure
- Bonus : GA4 Setup & Usage
- Exercise : Finding Insights From Analytics
- Marketing Infrastructure pt1
- Marketing Infrastructure pt2 (inc’l AI use cases)
Value Chain Analysis
- Marketing Audits
Growth Strategy & Execution
- Growth Marketing (Ad Strategy with Facebook Ads, Google SEM focus)
- Behavioural science & choice architecture
- Tracking & measuring growth
- Growth modeling & experiments
FULL CURRICULUM (Product Growth Stream)
Growth Fundamentals
- Defining Growth : What it’s not
- Defining Growth : So what exactly is growth?
- Case Study: How I drove growth at Jumia
- Exercise
Growth Frameworks
- The Funnel framework
- Audience definition framework
- alGROwithm’s COP™ framework
Growth Infrastructure
- Growth Infrastructure Overview
- Analytics Infrastructure
- Bonus : GA4 Setup & Usage
- Exercise : Finding Insights From Analytics
- Product Infrastructure pt1
- Product Infrastructure pt2 (inc’l AI use cases)
Value Chain Analysis
- Product & Process Audits
Growth Strategy & Execution
- Rapid Prototyping (UI & UX)
- Product split tests, experiments & optimisation
- Behavioural science & choice architecture
- Tracking & measuring growth
- Growth modeling & experiments
ELIGIBILITY CRITERIA
- Taught 100% online
- Individuals can apply directly
- Applicants must have prior knowledge or experience in Marketing, Product and/or Sales.
- Open to applicants from all African countries but candidates must be fluent in written and spoken English
- Classes and workshops are taught in WAT timezone, so applicants must be able to attend
- Requires access to a laptop device and excellent internet connection
- Not open to GTAP Alumni
HOW TO APPLY
- Individuals apply directly here
- All applicants are invited to apply for a scholarship through our partner – Digital Africa here.
- All applicants take the screening test
- Qualifying candidates are made offers of enrolment (Top candidates from screening will be offered scholarships. Fees will be applicable for others)
PRICING (NIGERIA)
- Scholarships available for top candidates based on screening test
PRICING (OTHER)
- Scholarships available for top candidates based on screening test
SCHOLARSHIP INFO
- All applicants may apply for a scholarship through our partners at Digital Africa
- Once you’ve applied here, we’ll send you the link to apply for the scholarship
- Not all applicants will be granted a scholarship. It will be awarded to a limited number of top candidates based on our screening test results. Normal fess will apply to all other qualifying applicants
- The scholarship will cover the full fees for the candidate. It requires their full attendance and successful completion of the course, otherwise the candidate and/or host company will be liable to reimburse the scholarship value
REQUEST FLEXIBLE PAYMENT OPTIONS
Programme Calendar – Feb Start
Swipe >
APPLICATION DEADLINE
APPLICATION DEADLINE
SCREENING TEST
SCREENING TEST
KICK-OFF CALL
KICK-OFF CALL
LECTURES & WORKSHOPS
LECTURES & WORKSHOPS
GRADUATION & IMPACT MONITORING
GRADUATION & IMPACT MONITORING
Programme Calendar – Jul Start
Note that applications for the July start, still need to come in by the February deadline
APPLICATION DEADLINE
APPLICATION DEADLINE
SCREENING TEST
SCREENING TEST
KICK-OFF CALL
KICK-OFF CALL
LECTURES & WORKSHOPS
LECTURES & WORKSHOPS
GRADUATION & IMPACT MONITORING
GRADUATION & IMPACT MONITORING
Founders / business leaders can nominate team members (or themselves) for the training. The programme starts with a mandatory 3 day Growth Hacking Bootcamp in Nigeria or Kenya.
Thereafter, our experienced growth experts guide participants through a mix of online lectures & workshops, practical exercises and case studies, giving them the tools, strategies & frameworks needed to drive growth within their host organisation.
- Growth Marketing
- Product Growth & Operations
- Behavioural Science & Choice Architecture
- Analytics & Growth Infrastructure Stacks (incl’ AI use cases)
- Growth Ops, Process Optimisation & more
PROGRAMME STRUCTURE
FULL CURRICULUM (GTAP Pro)
Growth Fundamentals
- Defining Growth : What it’s not
- Defining Growth : So what exactly is growth?
- Case Study: How I drove growth at Jumia
- Exercise
Growth Frameworks
- The Funnel framework
- Audience definition framework
- alGROwithm’s COP™ framework
Growth Infrastructure
- Growth Infrastructure Overview
- Analytics Infrastructure
- Bonus : GA4 Setup & Usage
- Exercise : Finding Insights From Analytics
- Marketing Infrastructure pt1
- Marketing Infrastructure pt2 (inc’l AI use cases)
- Product Infrastructure pt1
- Product Infrastructure pt2 (inc’l AI use cases)
- AI use cases for Growth
Value Chain Analysis
- Product & Process Audits
- Marketing Audits
Growth Strategy & Execution
- Growth Marketing (Ad Strategy with Facebook Ads, Google SEM focus)
- Rapid Prototyping (UI & UX)
- Product split tests, experiments & optimisation
- Behavioural science & choice architecture
- Tracking & measuring growth
- Growth modeling
- Growth experiments
ELIGIBILITY CRITERIA
- Nigeria, Ghana, Kenya & Rwanda businesses only
- Candidates can’t apply directly. Startup founder / Senior company rep must nominate candidates from their team
- Candidates must be able to attend one of the in-person Bootcamps in either NG or KE
- Candidates must have some experience in marketing, sales and / or product management. Founders and C-Suite team members can nominate themselves also
- We prioritise scalable African businesses solving real problems, with demonstrable social impact
- Non-tech businesses are allowed, but must make significant use of internet technology
- Startup founder / company must commit to supporting candidates during the programme e.g allowing time for lectures or to implement learnings in the company
HOW TO APPLY
- Business founder or leader nominates up to 4 eligible team members (can be the leader him/herself). Apply HERE
- All nominees are invited to apply for a scholarship through our partner – Digital Africa here.
- Nominated candidates take the screening test
- Qualifying candidates are made offers of enrolment (Top candidates from screening will be offered scholarships. Fees will be applicable for others)
PRICING (NIGERIA)
- Scholarships available for top candidates based on screening test
PRICING (OTHER)
- Scholarships available for top candidates based on screening test
SCHOLARSHIP INFO
- All applicants may apply for a scholarship through our partners at Digital Africa
- Once you’ve applied here, we’ll send you the link to apply for the scholarship
- Not all applicants will be granted a scholarship. It will be awarded to a limited number of top candidates based on our screening test results. Normal fess will apply to all other qualifying applicants
- The scholarship will cover the full fees for the candidate. It requires their full attendance and successful completion of the course, otherwise the candidate and/or host company will be liable to reimburse the scholarship value
REQUEST FLEXIBLE PAYMENT OPTIONS
Programme Calendar – Feb Start
Swipe >
APPLICATION DEADLINE
APPLICATION DEADLINE
SCREENING TEST
SCREENING TEST
KICK-OFF CALL
KICK-OFF CALL
WEST AFRICA GROWTH HACKING BOOTCAMP
WEST AFRICA GROWTH HACKING BOOTCAMP
LECTURES & WORKSHOPS
LECTURES & WORKSHOPS
GRADUATION & IMPACT MONITORING
GRADUATION & IMPACT MONITORING
Programme Calendar – Jul Start
Note that applications for the July start, still need to come in by the February deadline
APPLICATION DEADLINE
APPLICATION DEADLINE
SCREENING TEST
SCREENING TEST
KICK-OFF CALL
KICK-OFF CALL
WEST AFRICA GROWTH HACKING BOOTCAMP
WEST AFRICA GROWTH HACKING BOOTCAMP
EAST AFRICA GROWTH HACKING BOOTCAMP
EAST AFRICA GROWTH HACKING BOOTCAMP
LECTURES & WORKSHOPS
LECTURES & WORKSHOPS
GRADUATION & IMPACT MONITORING
GRADUATION & IMPACT MONITORING
Compare GTAP Lite vs Pro
GTAP Lite - For Individuals
Who is this for?
| Online Only | All African Countries
- Taught 100% Online
- Individuals can apply directly
- Cert – Growth Marketing / Product Growth
- Scholarships available (For top applicants from screening test only)
- 50 slots available
- Post-programme internship & job placements
- Applications open to individuals from all African countries (Must be able to speak english & attend live workshops in WAT timezone )
GTAP Pro - For Companies
Who is this for?
| Hybrid | NG, GH, KE, RW
- In person Bootcamps (in NG & KE) + online lectures and workshops
- Company applies for programme by nominating team members
- Cert – Full Stack Growth Lead
- Scholarships available (For top applicants from screening test only)
- Only 15 slots available
- Company-focused practical growth projects
- Applications open to companies from Nigeria, Ghana, Kenya & Rwanda
Real GTAP Testimonials